The famous brand known for its Breakfast Food like Pancake mixes and Syrups has just announced of its decision to change the brand’s logo and name as a step again racial stereotype.
This age old company that has been in existence for far more than a century, has its Logo of a Black woman dressed up like in the medieval times. The picture has evolved over through its time and has been receiving racial or slavery depicting criticism long before this, however each time the company only decides to make minor changes, further they added on a statement saying that they too are fighting towards equality.
In a recent press release, the Vice President of Quaker, Kristin Kroepfl had made a statement saying, “We recognize Aunt Jemima’s origins are based on a racial stereotype – As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
The Vice president further added that they will be making “appropriate and respectful” changes in the near future in order to rectify the matter.
Social Media critics have been blazing on the internet criticizing Aunt Jemima stating that it revolves around propagating a ‘Racist Breakfast’.
In light of recent events like the ‘Black Lives Matter’ protests, social media critics have made posts stating this racial stereotype “is about the representation — the stereotypical and traumatic and abusive ways in which we are represented”.
Quaker who own Aunt Jemima made an announcement stating that the updated packages will release during The Fall of 2020 and that the company will donate $5 million over a span of 5 years as a means “to create meaningful, ongoing support and engagement in the Black community.”
A viral TikTok has been going aroung discussing about the “Racist Breakfast” Aunt Jemima propogates and that it goes against Black Lives Matter. The TikToker Kirby discuses that, “Black lives matter, people, even over breakfast.”
People are more confused than ever with all that’s going on, even enjoying a few yummy Pancakes with Syrup sound tedious, Here are some Pancake Mixes that come out really Fluffy and Delicious at https://amzn.to/2YHpOWc